Eight major development trends of the global display panel market in 2021

The global shipment of display panels reached 162 million in 2020, up 12.9% year on year. In the era of Internet + epidemic, PC demand has become a new rigid demand as digitalization rapidly penetrates into every scene of people's life, study and work. This change will become a new potential energy for the development of the global display market in 2021. Under the action of this potential energy, the upgrading and differentiation of the panel market will also be displayed at the same time. Based on this, the IT research team of Sigmaintell analyzes the development trend of the global display panel market in 2021 as follows:

Potential energy article

Trend 1: The change of user habits builds the potential energy of display panel demand

According to Sigmaintell's consumer research on PC users, the computer habits of Chinese digital users are changing after the epidemic, and the changes related to monitor habits are mainly reflected in the growing demand for multi-screen interaction between monitors and laptops. Before the epidemic, the proportion of consumers' direct interaction between their monitors and laptops was less than 20%, which rose to 31% after the epidemic. In overseas markets, an increasing number of respondents said that they are increasingly using monitors as secondary screens to connect directly with Chromebooks or laptops to improve their use experience or relieve fatigue when studying or working at home. The increase in this share indicates that the change in consumer infrastructure or habits described above is expanding the display usage scenarios and creating potential demand growth.

Trend 2: Demand potential energy support scale continues to grow, but the growth rate drops significantly

In the past year or so of epidemic prevention normalization, people have rapidly constructed a new computer mode of display in their work, study and life, and the stickiness of man-machine relationship and the scene, frequency and validity of man-machine interaction have all been changed to a refined degree. Such changes in consumption infrastructure will present an irreversible trend. Based on this, Sigmaintell further predicts that global display panel shipments will reach 166 million units in 2021, representing a modest growth of 2.5% year on year.

However, from the perspective of the pace of market development, the market seasonal index will still be disturbed by the development trend of the epidemic and deviate from the normal year. Due to the continuing overseas epidemic, coupled with the high demand for channel and brand replenishment inventory at the end of 2020, the overall shipment scale is expected to maintain a high year-on-year growth trend in the first half of 2021. In the second half of the year, with the rigid demand for machines gradually entering the saturation period, combined with the impact of the epidemic mitigation factors, the overall demand will be stable and fall.